For Autopromotec 2022 in Bologna — one of Europe’s leading trade fairs for automotive equipment and aftermarket — I collaborated with Dekra to create a bold visual campaign. Starting from their stock image kits, I reimagined mechanics and workers as superheroes, symbolizing strength, expertise, and dedication in the automotive sector. The project was both conceptually and technically challenging, requiring visuals of sufficient quality to be printed at a monumental scale (3x4 meters). The result was a series that blended creativity with impact, turning everyday professionals into larger-than-life figures.
