CLIENT
Uocy is a brand owned by a company focused on turning everyday listening into a more expressive, social experience. The product was intriguing from the start and agnostic to specific headsets—not bound to one device or model, but open by design.
ASSIGNMENT
Build the brand from scratch, shaping a visual identity and language that could communicate the idea beyond the hardware. Our brief with Strategist was to frame Uocy’s promise around voice and connection, creating assets fit for product, packaging, and communication, while remaining scalable across touchpoints.
SOLUTION & PROCESS
Through a strategic positioning that defines Uocy as a voice-first “portal”, we developed a visual identity where the logo unites three archetypal forms: the headphone (listening/immersion), the speech balloon (spoken language), and the arch (entry/threshold). The system extends these primitives into iconography, layout frames, and motion cues, shifting focus from the device to the act of speaking and entering an audio space. After an initial exploration more device-led, we reworked the system to elevate language and accessibility, ensuring a device-agnostic brand that stages conversation rather than showcasing gear.
Executive Creative Director: Lavinia Ferrara
Designer: Luca Ronchi
Designer: Kim Rosales
Design & System Rework: Luca Ronchi (for research purpose only) — first version developed with Strategist
YEAR / 2024
