Pyrabin, developed with co-founder Francesco De Vecchi, is a patented design: a 120-centimeter obelisk with a pyramid tip that functions as a dedicated bin for cigarette butts, whether from heated tobacco or conventional forms. By preventing littering, it encourages responsible disposal while rewarding users with points redeemable through partner brands. Each side of the obelisk features digital screens broadcasting advertisements, which finance the environmental mission and sustain the reward system. With its motto “we finance the environment,” Pyrabin transforms waste management into a conscious and engaging act.
